ABOUT YUMI


MISSION STATEMENT:

Yumi Ice Cream Company is dedicated to continuous improvement in the delivery of quality pre-packaged ice cream products to our customers using distribution systems that are the industry standard.

Yumi is committed to being a model corporate citizen by doing the following:

  1. Promoting saftey
  2. Caring for the enviroment
  3. Offering opportunities to individuals from diverse cultural groups, and
  4. Fostering positive relationships with local governments.


BACK GROUND:

Yumi Ice Cream Company was established in 1986 in Irving, Texas. At the outset, we committed to provide a profitable and well-merchandised Ice Cream Program for all channels of the trade in the markets we operate. We also set out to operate and maintain the most immaculate and efficient fleet in the industry. Fourteen years have passed and the original Yumi business philosophy remains. Today, Yumi services over 6,000 accounts across Texas from operation centers in Dallas, Fort Worth, Houston, Austin, and San Antonio.

MORE YUMI FACTS:

1. Yumi is the exclusive distributor of Nestle Ice Cream single serve impulse products to C-stores, grocery stores, and food service outlets in key Texas markets. Nestle initially awarded Yumi the area of North Texas as an exclusive territory. In 1999, due to Yumi's remarkable growth and consistency in day-to-day performance, Nestle added Houston, San Antonio, and Austin markets to Yumi's exclusive territory.

2. Yumi's current markets include all of North Texas, including the DFW Metroplex, the I-35 corridor to DFW including Temple, Kileen and Fort Hood, Greater Houston, Galveston, Beaumont, San Antonio, and Austin.

3. In January, 2000, as a result of a joint venture between Nestle and Haagen Dazs, Yumi acquired exclusivity for Haagen Dazs products in Yumi's entire market area.

4. In 1997, Yumi started up a Special Events Program in the Dallas and Forth Worth markets. Due to the program's success, it has been expanded to the entire Yumi market.

5. The Wholesale Division, a separate Yumi business unit, is operated from the Dallas, Fort Worth, and Irving locations.

YUMI ADVANTAGES ARE YOUR BENEFITS:

1. Yumi is an exclusive distributor of globally-recognized brands of ice cream products: Nestle and Haagen Dazs. The product lines offer a unique mix of Premium and Super Premium items to optimize Retailer's profitability.

2. We at Yumi consider the Retailer, large or small, independent or chain, a business partner and not merely a customer. Your success is our success, and we strive to achieve both.

3. Yumi provides orderless service; you don't need to make a phone call. Your Sales Merchandiser will visit your store on a scheduled basis to provide you with products, defrost the freezer as needed, restock and/or rotate stock, merchandise and place point of sale (POS) items as needed.

4. Yumi service is prompt, courteous, professional, simply impeccable and a standard for the industry.

DOING BUSINESS WITH YUMI:


Look around! You'll see Yumi's equipment and products in many unexpected places such as video rental chains, city pools, delis, movie theatres, museum bakeries, and ethnic markets to name just a few sites. And Yumi's customer retention rate is 95%! You too can be successful with Yumi as a partner in the vast and growing category of Ice Cream Novelties!